MENG570

This comprehensive course examines core and evolving concepts in the business fundamentals of successful technology-based companies including Business Plan Development & Strategies, Marketing, Product & Process Development processes, Intellectual Property, Accounting, Finance, and Operations. Students will learn the fundamentals essential to understanding all aspects of a business and will be able to converse in some depth in each of the areas studied upon completion. Other topics will include Supply Chain Management, Stage-Gate Development Cycles, Balances Scorecards, Blue Ocean Strategy, and Disruptive Technologies.